This E-Learning diploma equips students with hands-on skills in livestream production, content creation, and digital marketing. Learners will master audience engagement, handle live feedback professionally, and apply consumer psychology and AI tools to better understand viewer behavior. The course emphasizes ethical digital practices and culminates in a professional portfolio, preparing students for careers in content creation, digital marketing, or further studies.
The course objectives are to equip students with practical skills in livestream production, content creation, and digital marketing; to develop their ability to engage and manage online audiences effectively, including handling negative feedback; to apply consumer psychology and AI tools for deeper audience insights; and to foster professional and ethical standards, culminating in the creation of a portfolio that supports career advancement or further studies.
After completing the course, students will have acquired practical skills in livestream production including camera operation, lighting, audio, and switching; content creation and scripting tailored for engaging live audiences; digital marketing strategies to promote livestream events and analyze performance; and techniques to build and manage online communities effectively. They will also develop an understanding of consumer psychology to influence viewer behaviour, learn how to handle negative feedback and moderate live comments professionally, and gain foundational knowledge of AI psychometric tools to better understand audience characteristics. Additionally, students will be equipped with professional and ethical standards required in digital media and will have compiled a comprehensive portfolio showcasing their acquired skills, readying them for career advancement or further education.
Age: 16 years old
Language: English. At least a Pass (Grade C6) in GCE O-Level / IELTS 5.5/ Achieve score of 75 and above in Duolingo English Test or pass in Forbell English Placement Test achieving B2 level.
Language: Mandarin. At least a Pass (Grade C6) in GCE O-Level
Academic:
Local:
- Completed NITEC or
- Higher NITEC or
- At least with a Pass in GCE O level
International:
- Completion of High School Qualification (9th year)
- Foundations of Livestreaming
- Livestream Production Techniques
- Content Creation & Scripting
- Digital Marketing & Promotion
- Consumer Psychology & Digital Interaction
- Professional Practice & Ethics
- Portfolio Development & Presentation
E-Learning
Mode of Assessment: Assignment Based
6 months
5 days per week x 3 hours per day
Application Fees：$100
Tuition Fee: $3,500